Writing a slogan for your ad campaign

April 14th, 2015

How to write a slogan that Sticks

—1- They are Catchy and Recognizable: Sometimes this can be annoying, but let’s face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:

-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, “You’ll never put a better bit of butter on your knife.” This is an advertising slogan from Country Life Butter.

-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind’s of your audience, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”

-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”

—2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company’s name such as, Kay Jewelers’, “Every kiss begins with Kay.” or Charmin’s, “Please don’t squeeze the Charmin.”
—3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Engineered like no other car in the world,” makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
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—With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, “Sell the sizzle, not the steak!” Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
—So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you’ll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!
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Article Source: http://EzineArticles.com/4201276

Designing a logo

March 26th, 2015

Think about the shape!

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Creating a “sticky” slogan for your brand

March 26th, 2015
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Three Propaganda Techniques: Review Quiz

March 25th, 2015

Watch the video on YouTube and make Cornell notes in your English Reading Journal:

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When you have finished, complete the quiz by copying the URL below into your address bar:

https://www.blubbr.tv/game/index.php?game_id=5141&org=3

 

 

The language of advertising – a copywriter’s perspective

March 25th, 2015
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What is AIDA?

What persuasive techniques are used in advertising?

What does demographics mean?

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Using PROPAGANDA TECHNIQUES in advertising

March 24th, 2015

 

 

Plain Folks as an Advertising Technique

 

Glittering Generalities in Campaign advertisements

 

Other Propaganda Techniques used in Advertising

 

 

 

In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

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Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

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photo credit: <a href=”http://www.flickr.com/photos/wheatfields/903436920/”>net_efekt</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>

Advertising techniques (using propaganda techniques)

March 21st, 2015



READ and THINK ABOUT READING during the June-August holiday

May 26th, 2014

Dear Parents and Students,

The publishers of English Literature for schools, Glencoe, has created an online reference for English texts. The website has a list of books arranged alphabetically by title. When you click on the title, a page will open in which a synopsis of the plot is written so that you can decide if the text is one that you would like to read. You can buy most of the texts from Amazon.com, National Bookstore or other online and local bookstores. What is of great relevance, is that Glencoe provides downloadable (.pdf) reading guides with background information and worksheets to accompany the reading text. The books listed are appropriate for students in grades 6 to 9.

Click on the link here to access the Glencoe site: GLENCOE LITERATURE LIBRARY

Here are MORE suggested texts to read during the holiday (if you can read at least 5, you are doing well in maintaining and developing your current level of English proficiency) :

For students in mainstream Grade 9 English

“Lord of the Flies” by William Golding YouTube Preview Image

“The Hunger Games” by Suzanne Collins (series)

“Journey to Jo’burg” by Beverly Naidoo

“Journey Home” by Yoshiko Uchida

“Chronicles of Narnia” by C.S. Lewis (series)

“The Princess Bride” by William Goldman

“Shabanu: Daughter of the Wind” by Suzanne Fisher Staples (Study Guide available on GLENCOE LITERATURE LIBRARY)

“The Secret Life of Bees” by Sue Monk Kidd

“Dragonwings” by Laurence Yep (Study Guide available on GLENCOE LITERATURE LIBRARY)

“The Journal of Ben Uchida” by Barry Denenberg

“Fly on the Wall” by E. Lockhart

“101 Ways to Save the Planet”  by Deborah Underwood

Challenging texts

“The Adventures of Huckleberry Finn” by Mark Twain (Study Guide available on GLENCOE LITERATURE LIBRARY)

“Island of the Blue Dolphins” by Scott O’Dell (Study Guide available on GLENCOE LITERATURE LIBRARY)

” The Alchemist” by Paulo Coelho

“Hitchhiker’s Guide to the Galaxy” by Douglas Adams

 

For students going into ESL Grade 9 (WIDA Overall Level of Proficiency: 4.5-6.0)

“Words in the Dust” by Trent Reedy

“Other Side of the Island”  by Allegra Goodman

“The Maze Runner” by James Dashner

“Code Orange” by Caroline Cooney

“Mockingbird (Mok’ing’burd)” by Kathryn Erskine

The Giver” by Lois Lowry

Aria: A Memoir of a Bilingual Childhood” an autobiography by Richard Rodriguez


For students going into ESL in Grade 9 (WIDA Overall Level of Proficiency: 3.0-4.4)

“The Lost Hero” by Rick Riordan

“Slob” by Ellen Potter

“Peak” by Roland Smith

“Al Capone Shines My Shoes” by Gennifer Choldenko

“The Emperor of Nihon-Ja” by John Flanagan

“Chained” by Lynne Kelly

Eagle” by Jeff Stone

Freedom Walkers: The Story of the Montgomery Bus Boycott” by Russell Freedman

Nightby Elie Wiesel

Number the Stars” by Lois Lowry

The Summer of the Swans” by Betsy Byars

 

For students who are beginning to learn English (WIDA Overall Level of Proficiency: 1.0-2.9)

“One Giant Leap” by Robert BurleighAn illustrated retelling of Neil Armstrong and Buzz Aldrin’s lunar landing in 1969.

“Pale Male: Citizen Hawk of New York City” by Janet SchulmanRecounts the true story of Pale Male, a red-tailed hawk living in New York City who becomes one of the city’s most-watched celebrities. Bird watchers, tourists and residents admire the bird and his nest, which is built on a Fifth Avenue apartment building.

“Mrs. Harkness and the Panda” by Alicia PotterIn 1936 Ruth Harkness completes her husband’s difficult mission to bring the first live panda back to the United States.

“How to Train Your Dragon” by Cressida CowellThis silly chapter book tells the story of Viking boy Hiccup Horrendous Haddock III, son of the chief. Hiccup finds himself needing to find and train a dragon, and he becomes an unlikely hero in the process. There is also an animated movie with the same title that you should watch.

“I, Vivaldi” by Janice Shefelman. This picture book biography describes how Vivaldi grew to be a famous musician, despite his mother’s vow for him to become a priest.

“Have a Hot Time, Hades!” by Kate McMullan. In this story with a modern twist, Hades tells his own version of how he became King of the Underworld and Zeus became King of the Gods.

Herbert’s Wormhole” by Peter NelsonWhile Alex is getting to know his inventive neighbor Herbert, they unexpectedly travel to the 22nd century through a space-time wormhole where they encounter aliens, jet packs and their future selves.

Wishing you a well-deserved rest before it all starts again 🙂

 

Sources

photo credit: <a href=”http://www.flickr.com/photos/jstar/345712329/”>J. Star</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>

 “Summer Reading Lists: 2013.” Education World. N.p., 2013. Web. 28 May 2013. <http://www.educationworld.com/a_lesson/2013-summer-reading-lists-K-8.shtml>.

Sentence Starters for AFC reflection: FutureMe

May 26th, 2014