-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, “You’ll never put a better bit of butter on your knife.” This is an advertising slogan from Country Life Butter.
-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind’s of your audience, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”
-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”
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