Using PROPAGANDA TECHNIQUES in advertising

 

 

Plain Folks as an Advertising Technique

 

Glittering Generalities in Campaign advertisements

 

Other Propaganda Techniques used in Advertising

 

 

 

In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

[youtube]http://www.youtube.com/watch?v=YsoP6bjADic[/youtube]

Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

[youtube]http://www.youtube.com/watch?v=jOMMFx1NZt0[/youtube]

 

photo credit: <a href=”http://www.flickr.com/photos/wheatfields/903436920/”>net_efekt</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>

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