Using PROPAGANDA TECHNIQUES in advertising



Plain Folks as an Advertising Technique


Glittering Generalities in Campaign advertisements


Other Propaganda Techniques used in Advertising




In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

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Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

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photo credit: <a href=””>net_efekt</a> via <a href=””>photopin</a> <a href=””>cc</a>

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