Archive for the ‘English’ Category

Writing a slogan for your ad campaign

Tuesday, April 14th, 2015

How to write a slogan that Sticks

—1- They are Catchy and Recognizable: Sometimes this can be annoying, but let’s face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:

-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, “You’ll never put a better bit of butter on your knife.” This is an advertising slogan from Country Life Butter.

-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind’s of your audience, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”

-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”

—2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company’s name such as, Kay Jewelers’, “Every kiss begins with Kay.” or Charmin’s, “Please don’t squeeze the Charmin.”
—3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Engineered like no other car in the world,” makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
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—With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, “Sell the sizzle, not the steak!” Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
—So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you’ll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!
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Article Source: http://EzineArticles.com/4201276

Designing a logo

Thursday, March 26th, 2015

Think about the shape!

[youtube]http://www.youtube.com/watch?v=GZ0W-_9gTH8[/youtube]

Creating a “sticky” slogan for your brand

Thursday, March 26th, 2015

[youtube]http://www.youtube.com/watch?v=bb6p_MDg9gY[/youtube]

[youtube]http://www.youtube.com/watch?v=nMg9bW3w9b0[/youtube]

 

Three Propaganda Techniques: Review Quiz

Wednesday, March 25th, 2015

Watch the video on YouTube and make Cornell notes in your English Reading Journal:

[youtube]http://www.youtube.com/watch?v=9ejTf0iu6yY[/youtube]

When you have finished, complete the quiz by copying the URL below into your address bar:

https://www.blubbr.tv/game/index.php?game_id=5141&org=3

 

 

The language of advertising – a copywriter’s perspective

Wednesday, March 25th, 2015

[youtube]http://www.youtube.com/watch?v=e2gXP3ntVYs[/youtube]

What is AIDA?

What persuasive techniques are used in advertising?

What does demographics mean?

[youtube]http://www.youtube.com/watch?v=e2gXP3ntVYs[/youtube]

 

 

Using PROPAGANDA TECHNIQUES in advertising

Tuesday, March 24th, 2015

 

 

Plain Folks as an Advertising Technique

 

Glittering Generalities in Campaign advertisements

 

Other Propaganda Techniques used in Advertising

 

 

 

In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

[youtube]http://www.youtube.com/watch?v=YsoP6bjADic[/youtube]

Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

[youtube]http://www.youtube.com/watch?v=jOMMFx1NZt0[/youtube]

 

photo credit: <a href=”http://www.flickr.com/photos/wheatfields/903436920/”>net_efekt</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>

Advertising techniques (using propaganda techniques)

Saturday, March 21st, 2015



Giving that dreaded persuasive speech again and again, but with charisma

Tuesday, May 20th, 2014

 


 


 

Do you feel anxious about delivering your speech? Go to this website. It has some GREAT TIPS on ways TO OVERCOME SPEECH ANXIETY.

This I Believe Speech = motivational, inspirational, believable

Monday, May 19th, 2014

The purpose of this speech is to tell others what you have done, what you have achieved – ultimately, how you were inspired to change/make changes. Your speech should ‘speak’ to the heart (pathos/emotions) of others; it should result in your audience evaluating their current lifestyles and consider what they believe they CAN change.

Here are is a speech by Steve Jobs who believed he could, therefore he did, change the world:

a. Steve Jobs – motivational speech; think about life rather than death (positive attitude)

[youtube]http://www.youtube.com/watch?v=a5SMyfbWYyE[/youtube]

Feeling anxious about the delivery of your speech. Use the TIPS TO OVERCOME SPEECH ANXIETY on the linked website.