Archive for the ‘Interconnectedness’ Category

Writing a slogan for your ad campaign

Tuesday, April 14th, 2015

How to write a slogan that Sticks

—1- They are Catchy and Recognizable: Sometimes this can be annoying, but let’s face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:

-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, “You’ll never put a better bit of butter on your knife.” This is an advertising slogan from Country Life Butter.

-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind’s of your audience, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”

-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”

—2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company’s name such as, Kay Jewelers’, “Every kiss begins with Kay.” or Charmin’s, “Please don’t squeeze the Charmin.”
—3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Engineered like no other car in the world,” makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
—With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, “Sell the sizzle, not the steak!” Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
—So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you’ll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!

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Designing a logo

Thursday, March 26th, 2015

Think about the shape!


Creating a “sticky” slogan for your brand

Thursday, March 26th, 2015




The language of advertising – a copywriter’s perspective

Wednesday, March 25th, 2015


What is AIDA?

What persuasive techniques are used in advertising?

What does demographics mean?




Using PROPAGANDA TECHNIQUES in advertising

Tuesday, March 24th, 2015



Plain Folks as an Advertising Technique


Glittering Generalities in Campaign advertisements


Other Propaganda Techniques used in Advertising




In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?


Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?



photo credit: <a href=””>net_efekt</a> via <a href=””>photopin</a> <a href=””>cc</a>

Advertising techniques (using propaganda techniques)

Saturday, March 21st, 2015

Giving that dreaded persuasive speech again and again, but with charisma

Tuesday, May 20th, 2014




Do you feel anxious about delivering your speech? Go to this website. It has some GREAT TIPS on ways TO OVERCOME SPEECH ANXIETY.

This I Believe Speech = motivational, inspirational, believable

Monday, May 19th, 2014

The purpose of this speech is to tell others what you have done, what you have achieved – ultimately, how you were inspired to change/make changes. Your speech should ‘speak’ to the heart (pathos/emotions) of others; it should result in your audience evaluating their current lifestyles and consider what they believe they CAN change.

Here are is a speech by Steve Jobs who believed he could, therefore he did, change the world:

a. Steve Jobs – motivational speech; think about life rather than death (positive attitude)


Feeling anxious about the delivery of your speech. Use the TIPS TO OVERCOME SPEECH ANXIETY on the linked website.

Challenge for Week of 20 May: making inferences

Monday, May 19th, 2014

Due date: Friday, 23 May, @ 3PM









This is an excerpt from Martin Luther King Jr.’s celebrated “I Have a Dream” speech (2:10 – 3:50 in the video below)

So, even though we face the difficulties of today and tomorrow. I still have a dream. It is a dream deeply rooted in the American dream.

I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We hold these truths to be self-evident: that all men are created equal.”

I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood.

I have a dream that one day even the state of Mississippi, a state, sweltering with the heat of injustice and sweltering with the heat of oppression, will be transformed into an oasis of freedom and justice.

I have a dream that my four little children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character.

I have a dream today.

a. Describe King’s state of mind. Identify specific words and phrases from his speech to support your inferences.

b. What technique is used most often in this speech to engage his audience?

c. Synthesize: Dr. King was a great orator and is still considered one of the best public speakers. What do you learn from reading his speech and watching his delivery (see video below: 05:40 – end) that will help you to (i) write your “This I believe” speech and (ii) deliver your speech to a teenage audience?


photo credit: <a href=””>Life Pilgrim</a> via <a href=””>photopin</a> <a href=””>cc</a>