Posts Tagged ‘ad campaign’

Writing a slogan for your ad campaign

Tuesday, April 14th, 2015

How to write a slogan that Sticks

—1- They are Catchy and Recognizable: Sometimes this can be annoying, but let’s face it. A successful advertising slogan is always memorable and always seems to have a way of sticking in your head. This should be your goal as well. So here are some of the most common and effective ways of doing that:

-Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For instance, “You’ll never put a better bit of butter on your knife.” This is an advertising slogan from Country Life Butter.

-Made up words: Another technique you can try is to make up a fun, new word to be clever and stick out in the mind’s of your audience, such as Louis Vuitton’s “Epileather”, or Gordon’s and Tonic’s “Innervigoration.”

-Puns: A Pun is a play on words that can be funny and unique and another great way to stand out amongst the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”

—2- Brandname Recall: This is another important quality of an effective advertising slogan. It is so important that your slogan helps your audience to remember your brandname and who you are or what you stand for. So try to say something that can incorporate your company’s name such as, Kay Jewelers’, “Every kiss begins with Kay.” or Charmin’s, “Please don’t squeeze the Charmin.”
—3- Focus on Benefits over Features: Another one of the things to hone in on when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Engineered like no other car in the world,” makes a clear statement to the customer that a Mercedes will be made better than any other car out there!
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—With every advertising campaign that you undertake, it is important to always focus on the benefits over the features. As they say, “Sell the sizzle, not the steak!” Tune in to emotions not details and features to ensure that you create a famous advertising slogan that will be memorable and successful for years!
—So if it is your ambition to create a winning brand with a catchy and memorable advertising slogan, be sure to make it unique and connected to your key benefits and company name and you’ll be sure to have a winning, house-hold catch phrase that everyone knows and remembers 10 or even 20 years from today!
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Article Source: http://EzineArticles.com/4201276