Posts Tagged ‘political campaign’

Using PROPAGANDA TECHNIQUES in advertising

Tuesday, March 24th, 2015

 

 

Plain Folks as an Advertising Technique

 

Glittering Generalities in Campaign advertisements

 

Other Propaganda Techniques used in Advertising

 

 

 

In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

[youtube]http://www.youtube.com/watch?v=YsoP6bjADic[/youtube]

Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

[youtube]http://www.youtube.com/watch?v=jOMMFx1NZt0[/youtube]

 

photo credit: <a href=”http://www.flickr.com/photos/wheatfields/903436920/”>net_efekt</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>