Posts Tagged ‘propaganda techniques’

Three Propaganda Techniques: Review Quiz

Wednesday, March 25th, 2015

Watch the video on YouTube and make Cornell notes in your English Reading Journal:

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When you have finished, complete the quiz by copying the URL below into your address bar:

https://www.blubbr.tv/game/index.php?game_id=5141&org=3

 

 

Using PROPAGANDA TECHNIQUES in advertising

Tuesday, March 24th, 2015

 

 

Plain Folks as an Advertising Technique

 

Glittering Generalities in Campaign advertisements

 

Other Propaganda Techniques used in Advertising

 

 

 

In this TV commercial, a famous sportsperson (Lebron James) is used. Is this an example of testimonial or transfer?

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Finally, remember emotive appeal. How does this commercial use pathos and ethos to connect with the target audience?

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photo credit: <a href=”http://www.flickr.com/photos/wheatfields/903436920/”>net_efekt</a> via <a href=”http://photopin.com”>photopin</a> <a href=”http://creativecommons.org/licenses/by-nc-sa/2.0/”>cc</a>